How to Create Killer B2B Buyer Personas for B2B Marketing

HubSpot defines buyer personas as fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups. And according to data cited by SiriusDecisions- using personas can drive results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue.

Themen: B2B Inbound Marketing

How Does Content Marketing for Service Providers Work?

Compared to manufactured products, services are less tangible and oftentimes quite complex. This implies particular challenges when it comes to marketing, since building trust and demonstrating expertise are of the utmost importance. This is where good content marketing fits in seamlessly, since, using specialised knowledge, content is created that caters to what the target audience actually wants and needs. This way, service providers can reach their audience in a cost effective manner, show off their know-how, and prove their credibility right from the get-go. We will now show you how this works.

Themen: Content Marketing Digital Marketing Service Marketing

SEO Tips for the Chemical Industry

Search engine optimization (SEO) is the process of getting traffic from the free, organic, editorial or natural search results on search engines like Google, Bing, etc. And in today’s information age, SEO is not just a preserve of some industries and when used well, chemical companies can also have a share of the big pie.

Themen: Content Marketing B2B SEO

Facebook & LinkedIn Advertising for the SaaS Industry

The growth in the adoption of SaaS in the last decade has been steady, and the market projections are set at $112 Billion by 2019. The reason for this continued growth is pegged on the realization by customers, that software applications can still be used without being owned, either by acquiring them from large vendors or developing them internally. This way, both internal and external costs of maintenance can be avoided while enjoying a vast range of applications with different capabilities.

Themen: Content Marketing Social Media Digital Marketing

How to Uniquely Digitalize Your Employer Branding On Social Media

The World Bank projects that the world economy will grow by 2.8% in 2017 and about 3% in 2018- this is according to talent trends report by Randstad Sourceright. To drive this growth, your organization is likely to face challenges in recruiting the best talent and resources needed.  The same report also found out that 81% of the companies surveyed said that talent scarcity would affect their business performance in the next 12 months and that 40% of human capital leaders plan to increase their spending on employer branding in the same period. Therefore, the attraction of top tier talent calls for digital employer branding, as the most reliable strategic approach to recruitment.

Themen: Digital Marketing Company

#customerlove - Or How to Increase your Customer Retention Rates

Did you know that increasing your investments in customer retention could bring you significant advantages in terms of increasing your market share, managing customer churn and optimizing acquisition? I’m asking this given the fact that many entrepreneurs tend to spend their time and resources in pursuit of new customers, but pay little to no attention when it comes to customer retention.

Themen: Business Inbound Marketing

B2B Online Marketing Trends in Europe, Ushering in 2018

With almost 300 million people shopping online, the European Union remains an important economic force in the world, and because of such a strong e-commerce foundation, it’s no wonder that over 500 billion euros will be raised in the overall sale of goods and services. The online market being important but complex, B2B online marketing trends will naturally be an area of interest for various stakeholders, as we go into 2018.

Themen: Content Marketing B2B Digital Marketing

The Ultimate Tag Team for your Revenue: Sales and Marketing

Misalignment of sales and marketing teams has plagued many organizations. So many fractured relationships, lost leads and sales, lowered revenues, and inefficient processes have become the daily bread for many organizations. Organizations marred with poor communication, flawed processes, inconsistent and weak follow-ups tend to lose up to 10% of their annual revenues or even more.

Themen: Inbound Marketing Company

The Dos and Don’ts of Product Marketing for Software Providers

The ability of software providers like Kaspersky Lab*, Neusoft, ESET*, Asseco Group, Avast Software, among others to operate and distribute their products has scaled from regional to global competition, giving room for partnering with emerging markets or acquiring them altogether. Emerging markets here refers to regional vendors who have set foot in the global arena over the last 10 years. To this extent, a lot of creativity is being demonstrated and cutting across South and North America, Eastern Europe, and Asia, among others. And according to research by IDC, the software-as-a-service (SaaS) market is confident to hit the over $110 billion by the end of 2019.  For this reason, there is a need for software providers to familiarise themselves with the dos and don’ts of product marketing.

Themen: Content Marketing Product Marketing

The History of Lead Segmentation – from Traditional to Inbound Marketing

Do you remember some of the lead generation strategies that prevailed back in the day? Remember the TV ads, 10-minute product promotions on radios, direct mails, newspapers, magazines, bill boards and event sponsorships among others? Well, with the changing digital and economic times, businesses became keener on statistics and numbers.

Themen: Inbound Marketing