The past few years have seen the birth of various technologies such as Big Data/Data Analytics, Artificial Intelligence/Machine Learning, Internet of Things (IoT), AR/VR, the blockchain technology, etc. which are reinventing the digital marketing space and setting standards especially when it comes to maintaining a competitive edge. And as a result, any contemporary business owner come 2018 must acknowledge and embrace the various digital marketing strategies as a vital element of success. Peter Drucker, the king of business consulting, once said, “The business enterprise has only two basic functions: marketing and innovation- they produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” This truth should inspire all teams to put their best foot forward digitally in 2018. The digital sales channel space is oversaturated with sales tips and tricks. This article presents proven, simple steps critical for success of digital sales channel strategies for 2018 and beyond.